| colonelstubbs said: What i want to know is, were people REALLY expecting 100 million blu-ray players sold in the space of what, two years? Dvd is still blossoming, so BD sales were never going to be fantastic from the off. Some people on this site have no perspective or patience, jumping on something if it doesnt break sales records after a day. |
DVD sales were actually in decline last year for the first year since the format was introduced.
That's why the studios were very eager to see that whole pointless "format war" end as soon as possible so that support could be thrown behind a single format.
They are somewhat banking on BR-D taking off to compensate for the gradual decline of DVD. As of right now, it's more profitable as they can charge more for the players and media since it still carries added value perception due to the HD aspect.
Unfortunately, not every household is going to buy an HD display simply because it's newer and better. And without that, there is no selling point for BR-D. But HD displays are unquestionably increasing market penetration, even if it's because you simply can't buy standard def CRT based TVs at typical retail outlets anymore.
These things take time.
