This will be cool as long as they continue to offer the amount of stuff for free every week that they have been. $3 for a Socom beta is rather cool, but charging for a video podcast, game ads (I mean previews), early demos, and all the sudden exclusive themes is kinda lame. I also hope this purchase is shareable, but it might be tied to a specific account....but as long as you can sign in anywhere to view this stuff I won't mind.