From my perspective they should, i really enjoyed N64 and Gamecube and i really disliked Wii and Wii U. From their perspective on the other hand they shouldn't because when it comes to traditional home consoles Sony's been dominating since PSOne and there's nothing they can do but to offer something different (it worked with Wii).

That's when it comes to home consoles, with handhelds they are doing fine (Switch is both handheld and home so let's see how they do).