The strategy behind selling a console at a loss is to get a bigger userbase right at the beginning because of lower price, resulting in higher software sales. This would work especially well because Nintendo is more dependent on first party software than anyone else and can also cash in with accessories. Bigger userbase also raises more interest in third party support enriching the games catalogue which again results in higher interest of undecided potential buyers.
However, Nintendo is probably aware that their fan base will buy the console anyways so the first few million consoles are going to get sold either way without Nintendo selling them at a loss. A short-sighted strategy...
I personally don't care how much the console costs, If I want it I will buy it.
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