Does It Really Matter How Much Switch Sells?

[zorg1000]

Soundwave said:

zorg1000 said:
"We are going to use smartphones to increase awareness of our core gaming business"

Pokemon GO leads to 3DS hardware & software sales increasing.

"Psych!!!!!! We're going full mobile!!!!!"

I would caution a bit about getting too carried away with the "mobile effect" stuff. 

Pokemon Go is probably the biggest game phenmenon of the last 10 years and Nintendo could make mobile games for another 10 years and never have a hit that big, and even so 3DS sales are in the 7-8 million range even with the "bump" from Pokemon Go and Mario Run this year, not exactly record breaking numbers, they're just up a healthy bit from last year's poor shipments. 

For every 1 person that got a 3DS because of Pokemon Go there may well also be 1 or 2 other people that choose not to get a 3DS because they feel they are getting their Pokemon fix via mobile now through Pokemon Go as well, that is something that won't immediately show up in sales data either. 

You missed the point, if you have a strategy amd it works you dont change the strategy. If the strategy stops working then you adjust it.