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Zucas said:
DS is different. It's in the handheld market, where the PSP isn't profitable, but the DS is. It's not like Wii where PS360 are also profitable. In the handheld market it's either DS, or have a huge risk with a much smaller chance of reward.
The ds started in the same situation as the wii. http://www.vgchartz.com/forum/thread.php?id=28399