bunchanumbers said:
spemanig said:
Aaaaaaaaaand that's where you've made your mistake. Thinking that decades of research into how to manipulate the mind is wrong because "it doesn't feel right."
Obviously it'll take more than one Super Bowl ad. I explained that literally in the post you're responding to. You literally imply that you know that in the section I bolded. "Plant a seed." You don't plant a seed, leave it alone, and then expect it to grow. You nurture it. Pokemon had one of the highest watch rates of any Super Bowl ad, so it's pretty absurd to think that that wasn't a major factor. Pokemon has had plenty of free to play apps before Pokemon Go. None of them were at the Super Bowl. The one that was was a massive success.
It doesn't matter what people say about the ad. All that matters are results, and results don't lie. Super Bowl Ads work. No one needs to remember the ad. They just need to remember the product and the idea telegraphed in the ad. This ad does that flawlessly. It's a simple ad with a simple and penatrable message at one of the most popular timeslots at the Super Bowl. Again, it's absolutely absurd to believe that 100m+ people all seeing a commercial for the Switch isn't a good thing.
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Actually Nintendo pretty much planted the seed for Pokemon and walked away. There was no media blitz and advertising campaign. It was a 20th anniversary commercial. I don't think the commercial was the reason pokemon go or sun and moon took off. Pokemon Go! took off because of social media, availability and good old fashioned nostalgia. After Go! took off everything else pretty much took care of itself.
And it does matter what people say about the ad. Backlash is a thing. A bad ad will affect sales. I'm not saying this is a bad ad. Its actually fairly simple and that is its problem for me besides the fact that its not necessary. It will be instantly forgotten. The Pokemon ad last year was fantastic. That was how to do a superbowl ad. This pales in comparison to it. Nintendo should have saved the 5 million and used it for launch window promotions. Also superbowl ticket prices are lower than they have been in years. There's no hype for this superbowl. I wouldn't be shocked if it has much lower numbers than expected.
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You should learn when to give up.
