Super Mario Run Reaches 78 Million Downloads, 5% Have Paid

[Lawlight]

HoloDust said:

JRPGfan said:

Im guessing nintendo spent little to nothing on marketing.

However Apple probably took half of that 40m revenue they made off it.

So 20m for Nintendo, and then production costs + marketing.

Its still a pretty good profit, for something that likely didnt take much work to make.

I doubt it...standard cut for major digital stores (Steam, Google, Apple) is 30%.

This wasn't a standard game though. It was a featured game and one for which Apple was more of a partner than just the store owner.