Jon-Erich on 31 January 2017
The problem here is Nintendo thought mobile phone players would be smart with their money. They're not. If you look at the pricing, Super Mario Run is actually cheaper than most mobile games. Nintendo is asking for a payment of $10 just one time. That's all you'll ever have to pay. With most other games, players might end up spending twice as much as they would on a couple of $60 over a period of time. I think Miyamoto actually explained this honest approach to pricing.
So we learned two things. First, the consumer is an idiot. Second, Nintendo could have made more money by actually ripping them off. It's kind of sad.
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