Super Mario Run Reaches 78 Million Downloads, 5% Have Paid

[JRPGfan]

potato_hamster said:

Goodnightmoon said:

40m of revenue with epic Ip publicity and still needs to be released on android but the media keeps talking about how much of a failure it was.

How much did the game cost to make and market? How much of that 40 million does Nintendo get?

40 million of revenue doesn't mean the game was profitable to make, and even if it did make a profit, it might not have made a profit significant enough for it to be labelled a success.

Im guessing nintendo spent little to nothing on marketing.

However Apple probably took half of that 40m revenue they made off it.

So 20m for Nintendo, and then production costs + marketing.

Its still a pretty good profit, for something that likely didnt take much work to make.