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h2ohno said:

Does Nintendo use the term 'units' to describe digital games?  If so, do they include virtual console games and eshop exclusives?  It still looks to me like it's physical units shipped to stores, not downloads.

Yes a Digital Unit is still a Unit, and it will include all software digital/retail including eshop content.

Companies do not release software figures without including Digital. Whether it be Pokemon Sun & Moon, Mario Kart 8 or Uncharted 4 sales.