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HappySqurriel on 29 June 2007
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TheSource said:

1. Brand, Current Market Position and Past Consumer Behavior relative to all players in the marketplace.

2. Current Software including Software Diversity, Third Party Support, Exclusives and Big Hits.

3. Current Software for the Competition looking at all the above factors.

4. Expected Upcoming Software looking at all the above factors.

5. Expected Upcoming Software for the Competition looking at all the above factors.

6. Current Price

7. Current Price for the Competition.

8. Expected Future Price.

9. Expected Future Price for the Competition.

10. Hardware, Extra Features, the "Wow Factor," Intangibles and the Ability to Pull a Rabbit Out of a Hat. 


1.) Is really a non issue ... If brand really had much of an impact the PS3 would be performing far better and the Wii would be DOA. On top of that consider that Nintendo abandoned their highly successful Gameboy brand with the Nintendo DS and it is going to be the best selling handheld system of all time. Brand is meaningless.

2-5.) Software is hugely important but this doesn't really favour Sony. Over the next 12 months it can be argued that the competition has a similar or better line-up of games and beyond that (if sales trends continue) Sony will have a very hard time keeping up with the competition.

6-9) The price will always favour the competition because Sony has priced the System way too highly; in 24 months it is likely the PS3 will be $300 to $400 but the competition will be $100 to $150 (Wii) and $200 to $300 (XBox 360).

10) The Wow factor didn't help the Gamecube, XBox, N64 or NeoGeo why would it help the PS3?