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They know how to make money. The new CEO is doing a great job however his doing such a great job that lower income brands like Xbox Hardware could be on the chopping board. Brands like MS/Apple dont like piggy backing others. Its all about the dollar bill. Halo is the only thing that can show its worth the Hardware buisness.

Its not that Xbox is doing bad, its if there doing enough to impress the high standards the technology giant has.