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I'm not even sure why Nintendo is so intent on branding it as a home console.

Generally speaking your consoles are not very popular, with the last one being fairly close to rock bottom. You've been losing console marketshare for the better part of 25 years now. People overwhelmingly prefer your portables and have for every one of the last 4 generations.

IMO if the Switch doesn't take off, this is one thing Nintendo fans will pile onto and say was a mistake (they didn't brand it as a 3DS successor soon enough! That caused it to fail!" etc. etc. etc.).