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Darwinianevolution said:
I don't think they will advertise it as much in the West, something slightly smaller in scope. People here already know what Splatoon is. In Japan, however, it will really get a massive push. It's probably a bigger system seller there than Mario and Zelda. Combined.

I think you overestimate how much people in the west know about Splatoon. And if Splatoon is bigger in Japan, why would they push it less here? Wouldn't they want it to be bigger here?