Amazon U.S. January bestsellers and general Amazon-based discussion

[RJ_Sizzle]

Egelo said:

Intrinsic said:

It really baffles the mind, MS just throws everything at the last 3 or 4 months of the year, then has totally nothing for the first 8 to 9 months of the year. This apparently has been their strategy for the past 3 years now. Can't they see its a flawed way of doing things? I really don't get it. And this is the kinda practice xbox fans defend? Imagine they held Gears back and released it around the same time horizon was releasing. I just don't know man..... mind boggling.

You think going streight at PS4 for 12 rounds and losing each one is better ? this way they coast and save their strength to least win a few late in the game.  

Their strategy is actually logical in the face of the juggernaut that is the PS4.  

The goal shouldn't be NPD "wins" in the first place, it should be having an enticing enough product to sell at all times and be profitable, not just dumping in the loss leader months. Getting more units out there doesn't necessarily equate to success, especially if you had to do a firesale to get the product out there. Phil Spencer recently alluded as to why they're tracking Monthly Active Users now.  Running the risk of selling a console with a price cut and multiple giveaways is a huge risk if someone isn't active in the ecosystem.