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VAMatt said:
I'm thinking the 2mm number is just PR put out to ensure that they exceed the fake expectations.

There is absolutely no way that Gamestop would get 25% of the world's supply, unless Nintendo has allotted 75% of it to the US. I can say that with confidence because Walmart exists, and would sink Nintendo if they were sold out, but other retailers got a larger share of the US pie.

Amazon too.  

The reality of retail in the USA is that Walmart and Amazon get whatever they want.  There just isn't any chance that they would allow Nintendo to send 500k to Gamestop, and say 100k to each of them.  They would tell Nintendo that they won't carry games, or stop selling 3DS, or whatever, and force Ninty to cut them in for a bigger slice.  Nobody can afford to piss off Walmart of Amazon.