Soundwave on 16 January 2017
To be honest, Switch to me looks like the most hardcore game platform Nintendo has made like probably since before the DS.
The only game from them expressly aimed at "non/fringe gamers" was 1,2 Switch for the first 10 months.
Compare to even the Wii U (Nintendo Land, NSMBU, Sing Party, Game & Wario, Wii Party U, Wii Fit U, Wii Sports Club, Mario & Sonic Olympics in year 1).
Mario is also a good barometer for where Nintendo really sees the system at ... the Wii/Wii U Mario games were more tailored towards the more "fringe" gamer element. Whereas Mario on Switch is going back to the N64/GameCube style of Mario.
