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Like I said I think Nintendo is adopting a different pricing strategy, a bit more like Apple to try and get higher profit from their fanbase (at least initially).

I think they know Switch is not going to be a Wii/DS type blockbuster hit straight away, so at least initially, and want to instead target a more premium section of their market. And that means higher prices all around. 

I do agree though it's very problematic that you can get a PS4 fairly easily at less than $299.99 these days, and that's with a top tier game like Uncharted 4 bundled. Switch looks very poor by comparison if they're going to push the console angle.