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Johnw1104 said:
I really don't know. It's clear there's plenty of games that are currently unannounced including some we're already aware of (Mario/Rabbids crossover), but it just seems like they'd want to generate a little more hype prior to launch.

I think regardless of its lasting power it will initially sell quite well and they've spaced their major releases (Splatoon 2/Mario Kart/Mario Odyssey/Xenoblade 2) across the year likely to try and keep it in the news. Who knows if that'll be enough, though?

Overloading announcements should do well for their image.