It's a combination of all 3 really, but overall it depends on the game.
Developers:
You can't make crappy ports and expect people to buy them, PERIOD. If you game runs significantly worse, is lacking content, lacking complete modes, and still cost full price why would you expect anyone to buy it.
Nintendo:
When you have developers who push and take advantage of your hardware, give the games the definitive treatment, or even go as far as to make a New / Exclusive IP on your platform, then you need to support the game like you would your own. If you're not support the developers when they develop games for your console why would you expect anyone to want to produce more content.
Fans:
When 3rd party developers make good games for Nintendo, and make games that you would otherwise not be able to ever experience if you're primarily a Nintendo gamer, then do yourself and everyone else a favor and GOOGLE "best 3rd party Nintendo Switch games" and if it's a genre you like buy those games. You are doing nothing but making sure every Nintendo platform is only a first party / Japanese developer device, and Nintendo will bite the dust in a couple generations if that remains the case.
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