Do you think the Switch/Zelda should get a Super Bowl ad?

[JWeinCom]

fleischr said:

JWeinCom said:
It's 5 million dollars for 30 seconds. That's approximately a fuckton of money. I think it's hard to justify a superbowl commercial unless you have a product that is truly mass market like beer or doritos.

To pay off it would have to be a REALLY amazing commercial that would have a big aftershock in social media. People tend to talk about the best superbowl commercials, so Nintendo would love to be in that conversation. Short of that, I think there are better ways to spend that amount of money.

Far more expensive and niche things get advertised on Super Bowl too - like luxury cars and website hosting. Nintendo to many people is niche brand. A luxury brand in that if you play Nintendo - you probably own other systems too. But the point is to make Nintendo a mass market brand again. A great Super Bowl ad can do a lot to make that happen.

Nintendo can always make a big aftershock with the right kind of nostalgia play.

I was thinking that while I wrote my comment, but I think things like website hosting and luxury cars have a broader niche.  Like, there are probably less people overall who have a need to host a website than who might buy a switch, but the people who need the service have less in common otherwise, so you need to simply get the message out to a lot of people.

Like, if you're marketing the Switch there are game websites to buy adspace in, you could probably promote it at comic con, in theaters before a marvel movie, on a popular kids show, etc.  But there's no real place that people who need a website are going to congregate.