mountaindewslave on 05 January 2017
| JWeinCom said: It's 5 million dollars for 30 seconds. That's approximately a fuckton of money. I think it's hard to justify a superbowl commercial unless you have a product that is truly mass market like beer or doritos. To pay off it would have to be a REALLY amazing commercial that would have a big aftershock in social media. People tend to talk about the best superbowl commercials, so Nintendo would love to be in that conversation. Short of that, I think there are better ways to spend that amount of money. |
Superbowl commercials generally need to be something that has quick mass appeal (like you mention, food), or it generally helps to be a time sensitive manner (i.e. a very soon to release product).
With the Switch releasing in March its a no brainer to have a Super Bowl commercial. I don't have a problem with Nintendo not regularly bothering because it probably often wouldn't make a huge difference to have a big Febuary trailer during a sporting event for a system coming out in like summer or Fall, but for a system coming out the very next month? a no brainer
