SuperNova on 04 January 2017
Great Idea for NA marketing.
I really think they need to pick up marketing in Europe though. They seem to rely exclusively on a combination of NA and japan specific marketing with nothing in line for Europe really.
Europe doesn't give two fucks about the Superbowl.
| Bandorr said: Does the switches target audience.. watch football? I don't mean just a little, but a large section of their target audience? Super bowl ads are super expensive. I guess they could be aiming at the kids watching football with their parents? |
I don't think Nintnedo is aiming their Switch marketing at kids, or for that matter families at all. Everything Switch related we've seen so far has shown cool, hipster, young addults. I think nintendo has finally grasped that kids always want what the older kids like.
