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SpokenTruth said:

They are using mobile as a marketing tool more so than a revenue stream.

They are? Do the App's advertise the systems on the main menu or something? Do the advertisements and marketing for the App specifically mention the 3ds/WiiU/Switch?

People keeping saying the Apps are primarily to advertise the Dedicated Hardware, but If that's the intention it's done terribly. The App's are made to make money and push Nintendo's influence into another market.