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Faelco said:

So, absolutely basic "essential set" that every other handheld has in 5 different brands.

But it's for Switch, so every journalist needs to talk about it and give Snakebyte a nice free ad. Pretty smart to announce it first, right before the reveal.

Some people like Snakebyte and the Seasons of heaven devs really understand how PR and journalism work. 

Right, its like "look at our shit thats not worth half of what it costs, its for the Switch so you sould buy it and advertise it for us for free. k thx bai."