h2ohno on 28 December 2016
It's not just the controller. It's the bundled game, the marketing, and the research and development. All of these have to be factored in. Say Wii sports adds another $20. The r & d was still expensive, and the great marketing Nintendo had for the console couldn't have been cheap either. Both costs needed to be recouped. Some of the profit also has to go to the retailers like Best Buy and Gamestop. The article talks about Target making $12 per Wii sold. That's $12 that was not going to Nintendo. Between all that Nintendo is making a lot less than $70 per unit. I wouldn't be surprised if it was barely making $20 per unit sold. There's a lot more money spent on a console than just the basic manufacturing cost.
