Could a rebranded vita be successful?

[KBG29]

BraLoD said:
Holding a handheld is just not a good option for Sony anymore, they don't sell as much as they used to, and Sony can't sell handhelds like Nintendo.

Sony doesn't have enough franchises that translate well being simpler, like Nintendo do, so making games is way more expensive and risky, and get way less return for Sony than what Nintendo get, plus Nintendo brand power on the handheld market is just much bigger, the PSP was a big success, indeed, but was in a time Nintendo also pulled almost a PS2 with the DS, so another PSP like success is just wishful thinking, not even the 3DS will sell as much as the PSP did.

There is not much to win for Sony there anymore, fully focusing on their consoles is a better idea, trying to make their Xperia phone line more popular as well.

If done right, a new PlayStation Phone and Handheld are the only way Sony will ever have a chance at large profits, and a sizable mobile marketshare in the future. Xperia is an absolute waste, and will continue to loose money and marketshare. There is absolutly nothing Sony can do on Android to make their phones attractive to people that already have an Android phone. They have lost 80% of their mobile market in the last 5 years, and they will be selling less than 10 million units a year in the next fisical year. These are numbers that could easily be exceeded with a new PlayStation Phone and Handheld built around the PS4 hardware and OS. This would lead to masssive profit per device compaired to Xperia, and is honestly the only way they ever stand a chance at being a player in the home and mobile market in the next decade.

 

O.P. Nope. No way the Vita can do it now. The hardware is to old, and the difference between it and other devices on the market are to great for simple ports. The only hope they have is to piggy back off the PS4 hardware and OS, making it so all app, games, and services run identical on the PS4 and new PS Phone/Handheld. Does Sony need to make a new Mobile/Handheld PlayStation? Absolutly. It is the only way that PlayStation can stay competitive against the numerous competitiors that are offering a full range of products, in all markets. PlayStation can not survive on a narrow scope home device. It has to expand to the Portable, and Mobile computing fields if it wants to survive long term.