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Wyrdness said:
It was clearly designed for Switch, future platforms and set ups not the current set up.

That's how I see it.  Really, when they described how my nintendo was going to be, it made me think of a play and earn model.  It came around the time the NX codename began to spread.  It melted well with the notion that the handheld line and their console line merged into one division.  Seeing that their current infrastructure couldn't support the idea of a combined division, I believed My Nintendo would actually flourish once something like the Switch was introduced.  It would make sense that Nintendo is trying to get all their ducks in a row before they start shelving out all their more enticing offers.   But yeah, right now it sucks.