How amusing of Mr. Kotick. Criticizing a game for appealing to a broader demographic than his own company's games do. I can't see any positive way to observe such a reaction to innovation backed with better business strategy...
I suggest Activision learns from Nintendo's example: don't compete, make something that will surprise people instead. If your product is compelling enough and different enough from everybody else, it won't matter who your "competition" is. It's a better solution than indignation towards those who are successful at something you didn't think to do and wouldn't have thought of doing.
Sky Render - Sanity is for the weak.