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http://www.techtimes.com/articles/189344/20161219/nintendo-hands-out-free-new-3ds-xl-units-with-super-mario-maker-vouchers-on-southwest-flight.htm

Apparently when the flight was in-air, Mario came over the intercome and gave each passenger a free 3DS XL with download voucher for Mario Maker. This is a gift giving viral marketing scheme by Nintendo and its awesome.

Though, I wonder how many were just left in box and re-gifted or sold. Eitherway good stuff and good marketing for Nintendo.