Could it just to be to boost their own profits?
Boosting Mario sales is definitely what they want to happen, but I don't think it's specifically linked.. If I had to choose I would say the new 3D Mario, but for the eventual 2D Mario as well
NintenDomination [May 2015 - July 2017]

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NintenDomination [2015/05/19 - 2017/07/02]
Here lies the hidden threads.
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[3DS] Winter Playtimes [Wii U]







