Which game is Super Mario Run for?

[Nuvendil]

Pyro as Bill said:

Nuvendil said:
Well it's not about creating a demo of a specific game, it's about providing a sampling of the general type of gameplay (Pokemon is about catching Pokemon, Mario is about platforming) as a way to wet appetites and increase brand recognition and reserve and maintain mind share in between major productions. Pokemon Go plays *nothing* like real Pokemon besides the fact you catch Pokemon. But it made people want to experience the Pokemon IP in a more deep, meaningful way. Mario Run will be no different. So 3D Mario is likely the direct target.

However, Mario is also the Nintendo mascot. So Mario Run is also a good way for Nintendo to boost their own brand power in general in the lead up to the Switch.

The previous Pokemon's before Pokemon Go were 2 and 3years old. As great as boosting those games is, it's no accident that a new title was releasing in 4 months time. It seems a waste to not use the apps shortly before the release of a new entry. Surely that has the most impact.

I suspect Nintendo thought it would take a little longer for people to become aware of Pokemon Go.

I'm not saying the timing was accidental, just that their mobile games don't have to resemble their console counterparts for the boost to work as Go, when you get down it it, is very very different from the mainline games.  

And yes, I do believe there will be a Mario game in early 2017.  But Mario is also generally the Nintendo mascot.  So it can also be used to boost Nintendo itself