Which game is Super Mario Run for?

[Pyro as Bill]

Nuvendil said:
Well it's not about creating a demo of a specific game, it's about providing a sampling of the general type of gameplay (Pokemon is about catching Pokemon, Mario is about platforming) as a way to wet appetites and increase brand recognition and reserve and maintain mind share in between major productions. Pokemon Go plays *nothing* like real Pokemon besides the fact you catch Pokemon. But it made people want to experience the Pokemon IP in a more deep, meaningful way. Mario Run will be no different. So 3D Mario is likely the direct target.

However, Mario is also the Nintendo mascot. So Mario Run is also a good way for Nintendo to boost their own brand power in general in the lead up to the Switch.

The previous Pokemon's before Pokemon Go were 2 and 3years old. As great as boosting those games is, it's no accident that a new title was releasing in 4 months time. It seems a waste to not use the apps shortly before the release of a new entry. Surely that has the most impact.

I suspect Nintendo thought it would take a little longer for people to become aware of Pokemon Go.