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I'm sure every single gaming company out there will rather sell 6M copies of their game in 6 weeks at $60/game ($360M) then sell 4M more over the next 1yr at an average price of $20 ($80M) than to sell 1M copies at $60 ($60M) then sell 9M copies at an average price of $20 ($180M) over the next 2yrs.

In one scenario the company makes $440M in a little over a year and in the other they make $240M over two years.