How do you make a non generic FPS?

[Slimebeast]

jake_the_fake1 said:
how not to make a a non generic FPS?

Step 1: put master chief in your game and call it halo
Step 2: market the game like it's the second comming of Jesus Christ
Step 3: be an American developer making the game exclusively for an American console and target the American trigger happy crowd
Step 4: inject enough money into the game to feed a small country

and vuala instant non generic FPS which sells like crazy

Very funny.. Except for step 1 you could say the same about CoD4. But you don't see people bashing it, simply because it's not tied to MS.