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I predict about 300 150 million paid downloads lifetime - that includes the eventual Android release. About 40  25 million paid downloads the first month.

Total downloads - including non-paid ones will top over 1 billion the first year.

For reference, Pokemon Go has already exceeded 500 million downloads. Many other big smartphone franchises like Angry Birds and Clash of Clans have surpassed 1 billion downloads for individual entries.

 

Factors to consider:

-Multiple devices, multiple accounts in multiple households

-Apple store marketing

-Previously untapped markets for Nintendo (Asia, South America)

-Holiday. Massive gift-carding

-A fairly large audience of lapsed Nintendo fans (e.g. casuals, older gamers)

-The 60 million people who bought a 3DS are pretty likely to buy this game too

-Generalized mass hysteria of a Mario game on Smartphones

 

Edit:

Even with everyone's name-calling, I get everyone's point. I was *extra extra* bold on the attach ratio when I first wrote this.

I will revise my prediction to something like 150 million paid downloads. I still think that's big enough to be bold. And not only that, it vastly outperforms most 'free' apps in app-purchases/paid upgrades. Overall, I'm unchanged in my opinion that Super Mario Run will exceed the kind of performance many of you expect of it in the App Store. 

I would have thought since I was right about Pokemon Go's download count you'd listen to me. oh well...

 



I predict NX launches in 2017 - not 2016