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TheGreatOther said:
Pyro as Bill said:

NSMB managed to get to 20m before any bundles. Not a new IP but there hadn't been a home console SMB since the SNES.

 

 

It's not just 10m and 25m.

1m+ sellers 2006-2009 = 90+/370 (New/Total)

New 1m+ sellers 2013-2016 = 28/150 (ish)

2007 alone had 27/~100 new 1m+ IPs.

That's because there's barely any new IPs these days. Since this generation started these are the only new IPs that have been released or even announced for the future by major publishers:

 

EA:

Titanfall

UFC 

Unravel

 

Nintendo:

Splatoon

The Wonderful 101

 

Ubisoft:

The Crew

Watch Dogs

For Honor

Child of Light

 

MS Studios:

Ryse 

Sunset Overdrive

Quantum Break

Recore 

Scalebound

Crimson Dragon

Ori and the Blind Forest

Screamride 

 

Sony:

Bloodborne

Horizon Zero Dawn

The Last Guardian

Detroit: Become Human

Dreams

Until Dawn

Driveclub

The Order 1886

Knack

Death Stranding

Days Gone

The Tomorrow Children

WiLD

What Remains of Edith Finch

Drawn to Death

Kill strain

Alienation

Matterfall

Bound

Helldivers

Resogun

Hohokum

Guns Up

Entwined

 

Most publishers don't even want to invest in new IPs anymore, Sony is the only one willing to throw money at games that don't have a brand name already.

Gaming wouldn't be the same without Sony this gen.  Just look at that list of new IPs.  Now wonder almost everyone wants a playstation.