No new IP has sold 25m+ on consoles for the last 10 years.

[Pyro as Bill]

TheGreatOther said:
How many games really even sell 25 million?lol
Other than CoD and GTA, the rest only got to that number due to them being mandatory purchases with hardware, like all those Wii titles.

NSMB managed to get to 20m before any bundles. Not a new IP but there hadn't been a home console SMB since the SNES.

AnmolRed said:

new IP's doing 5-10 million can be considered a succes, then the next installments can build off thenm,though its true there has been no giant new ip since gta,pokemon or cod

 

cosmic_drift said:
Most new IP able to sell this much ended up becoming cultural phenomena, but I don't think that should be the primary measure for a game's success.

 

bunchanumbers said:
Its hard for any IP to sell 25m much less a new one. When you're talking 25m+ you're talking about genre defining, cultural hits that echo for years in the minds of gamers.

It's not just 10m and 25m.

1m+ sellers 2006-2009 = 90+/370 (New/Total)

New 1m+ sellers 2013-2016 = 28/150 (ish)

2007 alone had 27/~100 new 1m+ IPs.