Publishers saw that online passes didn't work, so they just had to deal with it. The next step would've been what Microsoft tried to pull off with Xbox One, and we can all see how that worked out. Right now it seems publishers are making good profits with microtransactions and games as a sort of a service. Basically publishers have learned how to support games effectively so that people are willing to keep the games and pay even more for them, and the ones that don't stay interested are probably simply a lost cause anyway (for the most part; of course publishers are seeking ways to increase engagement).







