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Its one thing to produce 6 million copies of a game like Grand Theft Auto 4 where the physical cost to manufacture the game is (roughly) $1, and after the production of Grand Theft Auto 4 is complete you can quickly switch these manufacturing resources to another game; it is quite another to produce millions of Wii Fit balance boards which (potentially) cost $10 to $20 to manufacture, and the manufacturing resources have little use (to Nintendo) except for producing Wii Fit games.