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celador said:
the tweet seems to suggest that BF was the best period for PS4 ever, not the Playstation brand ever, no?

Directly from Sony:

"Sony Interactive Entertainment (SIE) today announced that PlayStation®4 (PS4™) has cumulatively sold through more than 50 million units*1 to consumers worldwide as of December 6, 2016, having enjoyed the best ever Black Friday week*2 in the history of PlayStation®" *2 11/21/2016 – 11/27/2016.

http://www.sie.com/en/corporate/release/2016/161207b.html