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DonFerrari said:
fleischr said:

What evidence do you have that 80% of IW sales are digital?

80% digital attach rate for major retail AAA game would be unprecedented... That would be something I think Sony or Activision would say something about if true.

Look at Gears of War...

Gears 2 FW was 1.8M

Gears 3 FW was 3M

Gears 4 FW is 600k

The only visible explanation since Gears 4 is a lot better than Gears 2 and 3 is that the game have 80% digital attach ratio. Similar for Halo, that and my friends buying digital is all the evidence I need.

Not at all, a clearly visible explanation is A) install base and B) A chunk of GoW fans migrated to PlayStation which Sony themselves referenced when they said something like 50% of the PlayStation sales came from people who weren't invested in the brand prior (aka completely new customers that came from the competition, among other factors).

 

We also have an extremely over saturated shooter market. In any case, there's a lot of reasons that sales could have taken a nosedive but I don't believe for a moment that gears 4 has > even 50% digital attach rate unless you count the free Windows copy sold with the physical game for the play anywhere initiative. But, then, we'd be counting two sales for every purchase and then things start to get murky. (It would also skew the attach ratio to >50% as each digital copy doesn't include a physical copy, but each physical copy includes a digital copy.