Can someone please explain to me why a lot of games are cheaper physically then their digital counter parts on black Friday?

[OdinHades]

Try buying in Key Stores. Mafia 3 for 18 bucks, Dishonored 2 for 25 bucks, all good. Never buy directly from steam. for Xbox, there also really good deals at keyshops, like Master Chief Collection for 8,99. If you're on PlayStation though, you're out of luck. =/