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Johnw1104 said:

I really thought it would wind up being $300 at the lowest... With a decent launch lineup, bundle, and advertising (especially the unique hybrid aspect), I really think this could do very well at $250.

I really don't get how they're selling it at $250... Are they selling it at a loss after all those years of refusing to do that?

I doubt that, perhaps since many rumors reported it before the Switch reveal Nintendo indeed managed to get an astonishingly good deal with Nvidia due to them beeing their only way to get sales from the Console market. that beeing said 250$ isn't THAT surprising if you think Wii U's hardware is sold at 300$ only due its poor sales and terrible architecture...