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StarOcean said:

I feel like Pokemon has transitioned from being a sensation to being a cultural icon, in the same vein as Star Wars, Mario, Mickey Mouse, etc. Maybe not as popular as the previous stated because it's newer, but I'd put it in that catergory 

Absolutely. Phantom Menace released 22 years after A New Hope. Look at what's happening this year for Pokemon's 20th anniversary with GO & Sun/Moon, it's in the same ballpark

Since the first book released in 97, perhaps a better comparison would be Harry Potter... that pretty much says everything.