The idea that third party support does not equal main company support is remarkably short-sighted. Everyone is aware that a third party dev can't release a game on a console without agreements, permission, etc etc, yes?
Putting contracts in place that allow for games to release into the 10th year of the console lifecycle, is support. Putting out their own games, annual sports game or any other, is support. Continuing to allow for online functionality, is support. Continuing to put out games for the system via their paid online service, is support.
Yes, this can and does apply to both PS3 and X360. Both consoles are getting supported into their second decade now. Both companies said at the beginning they intended to do so. The only thing that would've stopped it from happening would've been consumer rejection of their products. Same thing will happen with ANY content creator in any medium. You support it and it stays viable, they will support it.
