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ArnoldRimmer said:
Wow, that last Clinton-ad was quite disgusting.

If every argument you mention in order to influence people's voting decision is pointing out why your opponent is a horrible person unfit for being elected, but do not mention a single argument in favor of yourself, then you may be successful at convincing your audience to not vote for your opponent - but you will fail at convincing the same audience to actually vote for yourself.

And surprise, surprise, that's exactly what happened: Instead of voting for Clinton, many people decided to just not vote at all.