October 2016 NPD Thread! Software and hardware estimates up!

[poklane]

All via Aquamarine (Astronaut Claire): https://twitter.com/AstronautClaire

• According to NPD, $375.8 million physical SW was sold in USA+Oct 2016 and $129.9 million digital SW was sold. Digital console SW rate: 25.7%
• According to NPD, $337.7 million physical SW was sold in USA+Oct 2015 and $47.1 million digital SW was sold. Last year's digital rate: 12.2%
• Every Nintendo title combined comprised a mere 5% of sales at NPD USA Retail in Oct 2016, and we're almost at the holidays. Down -43% YOY.
• Battlefield 1 alone sold more than 4 TIMES as much revenue as every Nintendo title combined
• Out of $376 mil SW at Oct 2016 NPD USA Retail, PS4 SW sold $171 mil (45%), Xbox One SW sold $156 mil (42%), and Wii U SW sold $13 mil (3%)
• At Oct 2016 NPD USA Retail, PS4 software is up +58% YOY, Xbox One software is up +22%, and Wii U software is -52%. All software is up +11%
• Looking at SW unit sales incl. bundle SW: PlayStation was up +40.1% YOY, Xbox was up +6.6%, and Wii was -40.8% at Oct 2016 NPD USA retail.
• Accessories decline from $160.2 mil to $121.0 mil (-24% YOY) at Oct 2016 NPD USA Retail imply that PS VR had a small initial retail shipment