Wright said:
Well, if every game company is doing something kind of lame, and Nintendo does it too, it's still something kind of lame to do, regardless of everyone doing it, no? Again, overshipping to inflate your numbers is something that tends to get criticised. It happened with Microsoft overshipping Xbox One's to retailers. It happened with Rockstar overshipping Max Payne 3 to stores. The answer of undershipping shouldn't be the opposite extreme, overshipping. |
I don't believe companies overship intentionally, that doesn't benefit them. Or at least, I don't think they do it on purpose. I think it's to show they're confident in their product and expect it to sell a lot. Since Christmas and Black Friday are around the corner I could see companies allocating extra stock